The masterminds behind the education-based company MAINENTRANCE Artists, have joined forces once again to create The MAIN—a unique space in New York’s NoMad District that provides salon residency for session stylists, hairdressers, and makeup artists with hourly, daily or short-term residency options. The MAIN combines modern sophistication with pre-war charm and was designed to provide a curated environment for artists who value a sense of creative community, those who are in transition between salons, and those with schedules that require flexibility. The space is also utilized as a pop-up exhibition gallery for local artists as part of Riggs and Bachen's self-created “Do ART” movement. “We are excited about this venture,” says the duo. “It’s a privilege to be able to create an environment whose sole purpose is to empower the artist, allowing them the freedom to focus on their art.” 

Creative Directors DJ Riggs and Berry Bachen possess a prescient and unique aptitude for creative vision gained through their experience as photographers, educators and industry veterans. The duo has lent their collective creativity to the pages of W, French Vogue, Nylon, Estetica and Hairdressers Journal.  Additionally, they also provide photography and production services for several prominent beauty brands, resulting in the development of custom educational materials, product packaging and national advertising campaigns.